Design decisions backed by evidence.

At Idea Code we help businesses create data driven digital products that users genuinely need.

Welcome to Idea Code

We help businesses create digital products that users genuinely need through three core services:
  1. UX strategy that establishes clear direction and measurable goals
  2. User research that uncovers real behavior patterns instead of assumptions
  3. Data-driven design that creates interfaces proven to work

Our approach combines strategic thinking with evidence-based methods, using everything from stakeholder interviews and usability testing to machine learning analysis and behavioral data to ensure every design decision serves both user needs and business objectives.

Solving real problems for real people.

UX Strategy

We help businesses make smart decisions about their digital products before expensive development begins. Our UX strategy process starts with understanding your business goals and user needs, then creates a clear roadmap for how your product should work and why.

Through stakeholder interviews, competitive analysis, and user journey mapping, we identify the biggest opportunities and potential roadblocks. You'll receive a comprehensive strategic guidance that helps in making design decisions, prioritizes features, and aligns your team around a shared vision. We also establish clear KPIs to measure success and track progress toward your business objectives.

This foundation prevents costly redesigns later and ensures your product solves real problems for real people. Whether you're launching something new or improving an existing product, a solid UX strategy saves time, money, and frustration down the line.

Smart research, smarter design.

User Research

We uncover what your users actually think, feel, and do—not what you assume they do. Our research methods include user interviews, usability testing, surveys, and behavioral analysis to build a complete picture of your audience.

Every research project is designed around your specific questions and constraints. We work with your timeline and budget to gather the most valuable insights, whether that's testing a prototype with 8 users or surveying hundreds of customers about their preferences.

You'll receive clear, actionable findings that directly inform design decisions. No academic jargon or theoretical frameworks—just practical insights about what works, what doesn't, and what to do about it. Our research reports include specific recommendations with priority levels and implementation guidance.

From insights to impact.

Data Driven Design

We combine user behavior data with design principles to create interfaces that actually work. By analyzing how people interact with your current product—where they click, where they get stuck, where they leave—we identify specific areas for improvement.

Our approach uses machine learning methods to identify typical user groups and behavior patterns, combined with heatmap analysis, conversion funnel tracking, and user session recordings to understand the story behind the numbers. We then design targeted solutions and measure their impact to ensure changes actually improve user experience and business metrics.

This iterative process means continuous improvement rather than one-time fixes. We help you build a culture of testing and learning, where design decisions are based on evidence rather than opinions. Each change is measured, learned from, and used to inform the next round of improvements.

Get In Touch

Ready to make design decisions backed by evidence?
Contact us at info(at)ideacode.eu