At Idea Code we help businesses create data driven digital products that users genuinely need.
Our approach combines strategic thinking with evidence-based methods, using everything from stakeholder interviews and usability testing to machine learning analysis and behavioral data to ensure every design decision serves both user needs and business objectives.
Through stakeholder interviews, competitive analysis, and user journey mapping, we identify the biggest opportunities and potential roadblocks. You'll receive a comprehensive strategic guidance that helps in making design decisions, prioritizes features, and aligns your team around a shared vision. We also establish clear KPIs to measure success and track progress toward your business objectives.
This foundation prevents costly redesigns later and ensures your product solves real problems for real people. Whether you're launching something new or improving an existing product, a solid UX strategy saves time, money, and frustration down the line.
Every research project is designed around your specific questions and constraints. We work with your timeline and budget to gather the most valuable insights, whether that's testing a prototype with 8 users or surveying hundreds of customers about their preferences.
You'll receive clear, actionable findings that directly inform design decisions. No academic jargon or theoretical frameworks—just practical insights about what works, what doesn't, and what to do about it. Our research reports include specific recommendations with priority levels and implementation guidance.
Our approach uses machine learning methods to identify typical user groups and behavior patterns, combined with heatmap analysis, conversion funnel tracking, and user session recordings to understand the story behind the numbers. We then design targeted solutions and measure their impact to ensure changes actually improve user experience and business metrics.
This iterative process means continuous improvement rather than one-time fixes. We help you build a culture of testing and learning, where design decisions are based on evidence rather than opinions. Each change is measured, learned from, and used to inform the next round of improvements.
Ready to make design decisions backed by evidence?
Contact us at info(at)ideacode.eu